We believe that three main conclusions can be drawn from our experience in Davos. First: the Ukrainian House in Davos has created a powerful investment brand. Second: the Ukrainian House in Davos has opened a window for foreigners - our sponsors. Third, and most importantly: the Ukrainian House in Davos has created a positive image of Ukraine as a country of innovation, creativity and great opportunities.

We managed to create the right atmosphere, which allowed us to show Ukraine as a partner, as a participant in the global discussion, a reliable partner and an innovative country. More than eight thousand guests, 14 discussion panels and 64 speakers from 9 countries of the world, more than 100 hours of video content, 113 thousand online viewers and hundreds of the most delicious cups of coffee on the Promenade, brewed by the world champion in brewing coffee in a cezve (and he is Ukrainian!) And much more. American writer Edith Wharton wrote: “There are two ways to spread light: to be a candle or a mirror that reflects it”. We were the candles that lit this light. And our “mirrors” (partners, sponsors, participants) supported this project, spreading the success stories and opportunities of Ukraine.

The Victor Pinchuk Foundation has been organizing Ukrainian events in Davos for 15 years. It is very pleasant that for the second year, in addition to the traditional Ukrainian Breakfast in Davos, we, together with our partners, are working on a new project - the Ukrainian House in Davos, to promote Ukraine and show the potential of our country to global leaders in business, politics and civil society. We presented Ukraine and its diversity: investment and technological opportunities, a new generation of young leaders, Ukrainian contemporary art of work. In particular, the House hosted the works of three Ukrainian artists: Dmytro Starusiv, Zhanna Kadyrova and Lesya Khomenko. In addition, the Ukrainian House hosted the first fashion show in Davos by designer Yulia Magdych, evening performances by Ukrainian sensation Alina Pash and the ethno-jazz band ShockolaD. And as souvenirs, guests of the Ukrainian House received wonderful scarves from the Ukrainian brand Rito. We demonstrated our achievements in all areas to the world.

At the Ukrainian House in Davos, we talked about leadership and building a successful state, and for us at WNISEF this issue is extremely important. Now we pay a lot of attention to the training of young leaders, and the problem of value orientation is relevant both for Ukraine and for the world as a whole.

Ukraine is the “brains, hands and grains” of the world, and this year we really managed to demonstrate our intellectual power and investment attractiveness of Ukraine. We were sincerely glad that investors received a modern and innovative platform in Davos, where they were able to communicate with influential investors, leaders and officials from Europe and the USA, as well as the Middle East, India and Asia. After all, we can talk a lot about improving the investment climate in Ukraine, but when those who actually invest and make a profit talk about it, it is many times better. This is a signal for the market.

It was extremely important for us to support a joint initiative. Such projects give foreigners a real picture of what is happening in Ukraine. Unfortunately, many investors do not know about us or have heard bad things, and such projects destroy stereotypes by demonstrating real success stories of Ukrainian business.